Tuesday, December 15, 2015

Starting a Blog Part 9: Getting Free Products

The last "starting a blog" post was around a year ago, but I always felt like this was a giant topic that I wanted to cover before closing the series for good. Getting free stuff is such a controversial topic in the blogosphere, but I know a lot of bloggers want to build relationships with brands or just want free stuff in general, so I thought I'd tackle this today. 

The first way to get sent free things is through networks. These could be through MCNs if you're a youtuber that's signed (I am not signed with a MCN right now) or through websites. The ones that I'm signed up for and use are Brandbacker and Influenster. 

  • Brandbacker is a site where you browse different campaigns and apply for the ones that you want. The companies choose whether or not they accept you and the terms of the agreement (whether that's a free product, paid post, or nothing). This is hard because there are so many people trying to get the same campaigns as you. I haven't used it recently, but last year I did a lot of campaigns through this. 
  • Influenster is different because it ranks how much of an influencer you are, and sends you emails when they have a box coming out that they think you're a good fit for. I've done three boxes with influenster so far, and most of the bloggers that I know have done at least one with them. It's really important to remember to take the post-box survey with Influenster because you won't be chosen for future boxes if you don't. 
The second way is organically. This could either be you reaching out to a company, which I personally don't do because I don't like the idea of asking them to send me free stuff. Or you could wait to be contacted by a company. This is what I've been doing lately because it helps you build relationships with the actual brands instead of the middlemen and also lets you play on your terms. In the beginning, very few companies would email me, but now I'm getting an offer a week. If you want to get sent things this way, it's important to remember to keep your email easily accessible on your blog or website and to get back to them in a timely fashion.

I think that more important than getting sent free stuff is building lasting relationships and collaborating with brands. I only take on projects that mesh really well with my brand and content, and I never tell a brand to send me stuff just because I want more stuff. While getting sent things is a great perk of being a blogger, remember to be authentic and not to sell out and lie to your readers! 

Let me know in the comments what other topics you'd like to see me cover in this Starting a Blog series because I feel like I've covered most of them already! And if you didn't know I had this series before, you can read them all here! 
-Sisi

2 comments:

  1. Love this! I just started my blog and this series is super helpful :)

    Love, Charlotte

    https://charlotteluisa1.blogspot.com

    ReplyDelete
  2. yay glad you like the series! let me know if there's any topics you'd like me to cover in a future post!

    ReplyDelete