Thursday, July 30, 2015

Blogging Tip: Know Your Worth!

It's been a while since my last blogging tip post, I actually think that the last one was a part of my "Starting a Blog" series, which you can read here! I was tempted to put this post in that series, but this isn't just a tip for beginners, but rather for us blogging pros and newbies alike! So let's start off with a story...

Once upon a time, there was a girl named Sisi who ran a beauty and lifestyle blog. She was constantly asked by companies to write reviews on products she's never used, or websites that she knew nothing about for free. Being the cute, naive blogger she was, she said yes. The brand got free exposure, while she got nothing

Don't be Sisi!

Marketing through blogging is smart. Brands know that, and it's about time that us bloggers realize it too! We are providing a service, and we should be adequately compensated for that service. I'm not going to go into pricing in this post (if you'd like more on that, leave a comment below), but this needs to be a two way exchange. If compensation for you is exposure without getting paid, great! If it's making money, getting samples, or something else, great! It just bothers me when I see bloggers not realizing how capable they are and not knowing their worth. It honestly makes it harder for those of us out there trying to support ourselves either fully or partially because it lets brands think they have all the power. They don't. Know your worth and make sure that every collab, every transaction is mutually beneficial. Otherwise, don't do it! It's that simple. 

Also, one last thing on this note: don't let comps determine your worth. You should choose a number (if that's how you want to be compensated) and stick with it if you believe it's fair. Don't worry about what other bloggers with the same following as you are charging. Stick to your guns and know that if a brand passes, they weren't worth your time! 

I feel like it's always a touchy subject blogging about making money with a blog, but the truth is that it's a fact of life for many of us out there. I hope that this post helps some of you out, and if you have any opinions on this topic, leave them in the comments!
-Sisi


4 comments:

  1. I think I am definitely one of those who underplay what my role of being worth really is - I haven't worked with much brands before so not really sure of what I should be asking and what is okay. Also don't want people to just use me - thanks for this lovely post Sisi

    Candice | Beauty Candy Loves

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  2. no problem! my advice is to look at other bloggers with similar followings as you and see if they disclose how much they charge on their blog. If that's a number you're comfortable with, great! but if not, don't be afraid to ask more! I've asked for more tons of times and all of the brands I've worked with are willing to pay what I've asked even though other people have asked less.

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  3. Great tips and I totally agree with you on know our worth when working with different brands and companies!

    ♥NY

    Yours Truly, NY

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  4. thank you! and I think it's hard for people to realize their worth, but it's so necessary for partnerships!

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